Enabling operators to dramatically reduce churn and increase market share with real-time precision marketing and discounting.

Tango Telecom’s Award Winning Dynamic Pricing Service will dramatically reduce your subscriber churn and create long lasting subscriber loyalty. Our Dynamic Pricing Service gives operators the ability to price and promote voice and data services dynamically based on cell load, location, time of day, subscriber type and/or subscriber activity.

Operator Benefits

• Smooth network traffic and monetise idle network capacity - Operators invest heavily in their networks in order to cope with periods of peak traffic which only occur a few times a day. This results in idle network capacity which can not be stored for later usage. By using our Dynamic Pricing Service to encourage usage at times of low traffic, operators can successfully shape voice and data traffic to optimise network efficency, relieve peak-traffic congestion and reduce both CAPEX and OPEX
• Reduce Churn - The significant churn decreases experienced by our customers prove that greater control over spending, better value for money and increased quality of service will keep subscribers loyal and entice them to spend more
• Increase market share - By enticing subscribers away from their competition with targeted promotions and greater control over spending, our customers are experiencing substantial increases in market share
• Unlease the power of Viral Marketing - The opt-in rates for dynamic pricing services experienced by our customers are very high as viral marketing takes over with subscribers communicating discounts to friends and family - everybody understands a bargain!

GSM Association Award 2011

Tango Telecom was awarded the Global Mobile Award 2011 for our Dynamic Pricing Service deployments at Airtel Africa.

The judges praised Tango Telecom for its dynamic pricing solution commenting, “In any region of the world this solution would be a clever one that monetises under-utilised network capacity, manages QoS and delights customers. However, what excited the judges was that this solution gives access to mobile services and can deliver life-changing benefits to Africans. This example clearly shows how Africa is fast shrugging off its reputation as just a developing, high-growth telecoms market concerned with supplying basic services, and is rapidly transforming into a market where there is a great deal of innovation and some very clever solutions to both local and global mobile challenges.”